The Exposure Project has evolved into a public exploration of magic and immersive storytelling through various platforms and mediums.

The goal of the project is to savor the process and explore how to create minimalistic experiences that go deeper and explore our individual senses.We want to strip away the spectacle that is easy to hide behind and instead focus on the core elements of experiences understanding them better to improve them and elevate overall experiences.

Not limited or bound to a specific art, The Exposure Project can explore immersion utilizing multisensory experiences and tools, from projection mapping and binaural audio to more traditional magic technique. We aim to explore these individual elements and provide insight, resources, and inspiration to other immersive and experience producers to help elevate their work from the ground up.

The main question to be asked through all this is:

“with nothing how do I make you believe?”

James Lopez is a Denver-based magician, experience designer, and founder of The Exposure Project.

James explores magical thinking through minimalistic immersive experiences, utilizing technology, storytelling, and sensorial activations to create vibrant experiences for people to help make them feel seen. Through The Exposure Project, James has created installations with the American Association of Planning, The Rithm Project, and The Ampersand International Film Festival among others. James’ past accolades include

  • 2023 RiNo NoVacancy Residency
  • 2024 Odyssey Works Fellowship in Vesoul, France
  • 2025 Immersive Theater Producer with Denver Center For Performing Arts Off-Center
  • 2026 College of Extraordinary Experiences Resdient

As a full-time magician, James has performed all over including venues like The World Famous Magic Castle in Los Angeles and The Club Arte De Magico (CLAM) in Milan, France.